29 NOVEMBER 1969 BORN SHEENA S. IYENGAR WAS BORN IN TORONTO, ONTARIO. HER PARENTS WERE IMMIGRANTS FROM DELHI, INDIA. AS A CHILD, SHE WAS DIAGNOSED WITH A RARE FORM OF RETINITIS PIGMENTOSA, AN INHERITED DISEASE OF RETINAL DEGENERATION. BY THE AGE OF NINE, SHE COULD NO LONGER READ. BY THE AGE OF SIXTEEN, SHE WAS COMPLETELY BLIND, ALTHOUGH ABLE TO PERCEIVE LIGHT. SHE REMAINS BLIND AS AN ADULT. IN 1992, SHE GRADUATED FROM THE UNIVERSITY OF PENNSYLVANIA WITH A B.S. IN ECONOMICS FROM THE WHARTON SCHOOL AND A B.A. IN PSYCHOLOGY FROM THE COLLEGE OF ARTS AND SCIENCES. SHE THEN EARNED HER PH.D. IN SOCIAL PSYCHOLOGY FROM STANFORD UNIVERSITY IN 1997. SHEENA IS THE S.T. LEE PROFESSOR OF BUSINESS IN THE MANAGEMENT DEPARTMENT AT COLUMBIA BUSINESS SCHOOL, WIDELY AND BEST KNOWN AS AN EXPERT ON CHOICE. HER RESEARCH FOCUSES ON THE MANY FACETS OF DECISION MAKING, INCLUDING: WHY PEOPLE WANT CHOICE, WHAT AFFECTS HOW AND WHAT WE CHOOSE, AND HOW WE CAN IMPROVE OUR DECISION MAKING. SHE HAS PRESENTED TED TALKS ON CHOICE AND IS THE AUTHOR OF THE ART OF CHOOSING (2010).

शीना यांचा जन्म टोरांटो येथे झाला. त्यांनी १९९२मध्ये, पेनसिल्व्हेनिया विद्यापीठातून व्हार्टन स्कूलमधून अर्थशास्त्रात बी.ए. व कला आणि विज्ञान महाविद्यालयातून मानसशास्त्रात. बी.ए. केले. त्यानंतर १९९७मध्ये त्यांनी स्टॅनफोर्ड युनिव्हर्सिटीमधून सामाजिक मानसशास्त्रात पीएच.डी. मिळविली. निवड या विषयावर त्यांनी टेड टॉक्स सादर केले आहेत. त्या अंध आहेत.